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If a site is penalized algorithmically the site may start ranking again after a certain period of time after the reason for being penalized is fixed. If a site is penalized manually the penalty may last an exceptionally long time or require contacting the search engine with a request to remedy.
Google Base may also help Google better understand what types of information are commercial in nature, and how they should structure different vertical search products.
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The second meaning of Google Dance is a yearly party at Google's corporate headquarters which Google holds for search engine marketers. This party coincides with the San Jose Search Engine Strategies conference.
Fuzzy search technology is similar to technology, with the exception that fuzzy search corrects the misspellings at the users end and stemming searches for other versions of the same core word within the index.
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A search engine can determine if a particular search query is navigational () versus informational or transactional by analyzing the relative CTR of different listings on the search result page & the CTR of people who have repeatedly searched for a particular keyword term. A navigational search tends to have many clicks on the top organic listing, while the CTR curve is often far flatter on informational or transactional searches.
Some webmasters thousands of doorway pages on trusted domains, and rake in a boatload of cash until they are caught and . If the page would have a unique purpose outside of search then search engines are generally fine with it, but if the page only exists because search engines exist then search engines are more likely to frown on the behavior.
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Some search queries might require significant time for a user to complete their information goals while other queries might be things which are quickly answered by a landing page, thus dwell time in isolation may not be a great relevancy signal. However search engines can also look at other like , , relative & if users clicking on a particular listing have a high (by subsequently clicking on yet another different search result) to get an idea of a user's satisfaction with a particular webiste & fold these metrics into an algorithm like .
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Please note that it is more important that copy reads well to humans than any boost you may think you will get by tweaking it for bots. If every occurrence of a keyword on a page is in emphasis that will make the page hard to read, convert poorly, and may look weird to search engines and users alike.
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If you are buying pay per click ads it is important to send visitors to the most appropriate and targeted page associated with the keyword they searched for. If you are doing link building it is important to point links at your most appropriate page when possible such that
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Search engines do not want to index multiple versions of similar content. For example, printer friendly pages may be search engine unfriendly duplicates. Also, many automated content generation techniques rely on recycling content, so some search engines are somewhat strict in filtering out content they deem to be similar or nearly duplicate in nature.
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Some search marketers lacking in creativity tend to describe services sold by others as being unethical while their own services are ethical. Any particular technique is generally not typically associated with ethics, but is either effective or ineffective.
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We show how to create the function and HTML structures then add Thesis functionality and menu to the header in this video from our Thesis Child Theme Course.
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