Everybody knows of the recent Old Spice advertising campaign and how crazy it has blown up for the past 6+ months. Came across a case study video that showed some interesting and amazing numbers that give a look into just how well it did in both YouTube views, visits to their website and affecting Old Spice’s bottom line in sales. Wieden + Kennedy, the advertising agency behind the campaign, really took the campaign to another level with the YouTube Response videos. Rather then just make more commercials to post online only, they took time to add a level of interaction with the fans of the ad and from the looks of the numbers in this video, it really paid off for them and their client.
Working for an advertising agency now and having the chance to work on commercials, including our recent Get The Golden Glow ad, has got me thinking a lot more about what actually goes into not just a good campaign but a great one. Working in a smaller market doesn’t afford us many chances for a campaign of that size but it makes you start thinking of unique and creative ways to appeal to your target audience even in a smaller market rather then a national level. Although our Golden Glow ad wasn’t a full campaign, I was lucky enough to work on it with Blaine Bowers and John Hoover, who I have worked with for about 2 years now. Blaine and myself came up with the concept, wrote the spot, directed and edited the ad with John appearing as the Glowing Ninja. It was our first full commercial for us and although it wasn’t nearly as successful as we had wanted, we all learned a lot from it and hope to double our efforts for our next commercial, which we have already started on a story board.
Back in March I started thinking about doing a photo project, something to force myself to take more photos. This turned into Threee, a project with Blaine Bowers, John Hoover and myself. We each take and post one picture a day starting April 1st. The iPhone 4 was recently released and we all got one on launch day. With the new phone comes the ability to record 720p HD video. This prompted me to think about a video project that we could do to go along with Threee. We came up with Ninety Second Week, shooting as much as you can during the week and compile it into 90 seconds to show off your week. We hope this turns into more videos then just those for 90SecWeek. As with Threee, the rules require the video to be shot using the iPhone only. We can also only edit using iMovie (full or mobile version) and the video has to be posted every Wednesday. I’m looking forward to this project and hope we can keep it going as well as we have with Threee. Check out the other videos at 90secweek.com.
Everybody has their opinions on Apple’s new iPhone so I figured why not put mine out there as well. If you aren’t interested in yet another post on the internet about the iPhone 4 then feel free to move along. On June 15, like hundreds of thousands of other people, I attempted to pre-order the iPhone 4. After a few hours I was able to finally get an order placed with Apple. That also means I was lucky enough to have mine delivered June 23rd instead of the 24th launch day. After spending the past 3 days with it only one word sums it up for me, amazing.
I wasn’t a huge fan of the new design when it was first leaked as I really love the shape and look of it before. So that is the first thing you have to get used to is a new shape in your hand. The new design is growing on me but I still miss the 3GS shape. The single most important thing that stood out to me was the new display. The second I plugged it into iTunes for activation I was blown away. The colors, icons, and text just look perfect. I had to pick up my 3GS and do some side by side comparisons and was just blown away. Everything on the home screen icons stand out so much more. Of course this does mean some of the icons look ridged or blurry as they either weren’t designed very well or compressed to much when saving. Notable is to look at the App Store icon vs the Apple Store icon in which the latter is extremely blurry vs the App Store. I’m sure Apple will release a new icon before long.